• 3 years ago

META ARTICLE

Make sure recipients can easily subscribe

Use these methods to help ensure you're sending to engaged users:

• Make sure recipients opt in to get mail from you.
• Confirm each recipient's email address before subscribing them.
• Consider periodically sending messages to confirm recipients want to stay subscribed.
• Consider unsubscribing recipients who don’t read your messages.

Let recipients easily unsubscribe

Always give recipients a way to unsubscribe from your messages. Make unsubscribing easy. Letting people opt out of your messages can improve message open rates, click-through rates, and sending efficiency.

Here are some recommended unsubscribe methods:

• Include a prominent link in the message that takes recipients to a page for unsubscribing.
• Let recipients review the individual mailing lists they’re subscribed to. Let them unsubscribe from lists individually, or all lists at once.
• Automatically unsubscribe recipients who have multiple bounced messages.
• Periodically send a confirmation message to recipients to make sure they still want to get your messages.